One Question for Explosive Sales: Are You Asking It?

Monday, August 07, 2023

"Decoding the Secret Ingredient to Powerful Marketing"


So, you're ready to skyrocket your sales and dominate the market. You've got a killer product to promote, an irresistible landing page, and high hopes. You've checked every box, or so you think. Why your sales are not exploding even with crushing product and landing page?

Amidst the hustle of setting everything up, you might have overlooked asking this technique of solving marketing puzzle.

This isn't about a fancy tool or a viral hack. It's a simple question. A question so foundational, yet often overlooked, that it can truly make or break your campaign.

Before you draft that promotional copy or set up another ad, answering this one question, the Sales Improvement Question can make it lot easier for you to make the same decisions most marketers and business owners find challenging. Decisions like:

1. Which products will sell best to your target audience...
2. What lead/offer/headline types work best with your target audience...
3. And more!

Simply asking yourself this one question... you could have maximized your results.

What is this simple question?

I know it sounds almost too simple, but trust me, it's like adding rocket fuel to your marketing efforts.

Cracking the Code: The Five Levels of Customer Awareness:

Which Marketing Strategies Are Most Effective?- Understanding customer awareness

Remember that question? Now, I want you to ask this question to yourself and categorize your audience in what you think it suits best...

Renowned copywriting legend Gene Schwartz determined these Five Levels of Customer Awareness:

Think of it like this – we're breaking into customer mind

1. Most Aware AKA The Fully Awake : These are the folks who know exactly what they need and how you fit into the picture.

2. Product Aware AKA Window Shoppers : They're familiar with you but haven't hit that "Buy Now" button… yet.

3. Solution Aware AKA Problem Solvers : These guys have issues and they're looking for answers - that's your cue!

4. Problem Aware AKA Trouble Acknowledgers : They're like, "Houston, we have a problem" but haven't figured out what to do about it.

5. Unaware AKA The Sleepyheads : These are the ones still hitting snooze on their needs.

So, you can easily determine in which category your audience fit in. But now what? How will this help me, you might be asking? Lemme give you an illustration.

Party Starters: Let's Talk Marketing Analogies:

Customer Engagement Techniques

Imagine someone invited you to their dog’s birthday party… out of politeness. You walk up to someone – a friend or a total stranger. How do you start chatting?

With your bud, it's all "Hey, How is it going? Remember that thing…?" - pretty direct, right?
But with someone you just met, you'd slide in with something light, like a funny comment. Well, guess what? Same deal in the marketing world.


So, translating this to marketing, should you take...

Direct Hits or Sneaky Nudges: Which Way to Go?

Alright, so here's the million-dollar question: should you go all-in or give 'em a little nudge?
Depends on how clued-in your crowd is. If they're on the ball, go direct. They love it. But if they're kind of just hanging back, that's when you sneak in with the soft approach. It's like talking to a friend versus breaking the ice with a stranger.


Sales Lead Generation Tips
  • More aware and already engaged customers tend to respond better to direct leads.
  • Less aware or skeptical customers tend to respond better to indirect leads.


Bottom Line: Amp Up Your Marketing A-Game:

As you set off on this wild marketing adventure, remember that your golden ticket is understanding where your audience's head is at. Remember, it's not just about broadcasting a message; it's about resonating with your audience. Tailoring your pitch to match their vibe is the secret sauce to explosive sales.
Ready to take your marketing to the next level? Get the 6 Easiest Types of Direct & Indirect Sales Leads You Could Ever Write now to step up your level and equip yourself with the tool to craft compelling pitches that hit the mark every time. Generating More Sales Leads is definitely achievable.

Hi, its Javi

"Self-proclaimed Best Blog CEO. My mom agrees!"

Thanks for checking out my post on that game-changing sales question.

Pause for a heart-to-heart moment?
Launching into e-business felt like being thrown into the deep end without floaties. So much to navigate:
> Which tool to use?
> Which strategy to pick? 
> The endless list of  Must Do's
> And oh boy, the tech jargon? Felt like I needed a translator half the time.

Then there’s that haunting feeling...

Am I investing my time and energy in the right place? Will this all lead to crickets, or will there be an actual return on investment?

It's like facing this dense fog with no compass in sight.


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1. Russell Brunson (CEO of Clickfunnels and world renowned marketing expert)
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